Chances are, if you want a Nexus 4, you were either lucky enough to get your order in early, or you’re still waiting for it to show up through the Google Play Store again. With the combination of exceptional hardware specs and the particularly low off-contract price point (starting at $299), Google’s latest Nexus device has been highly sought-after and hard to find. Everyone wants it, nobody has it.
As the official launch partner of the Nexus 4, select T-Mobile stores carried the phone in-stock and available for purchase. Throw a few bucks at the T-Mobile associate and walk out with an especially shiny new toy without having to wait on shipping. While purchasing the phone directly through T-Mobile may not get you the best price ($499 off-contract for the 16 GB version, for a price difference of $150), if you don’t want to wait any longer for the Play Store to replenish their stock, the Nexus 4 will soon be available in all T-Mobile retail locations. From the internal message received by TMoNews:
The Google Nexus 4 will launch in all T-Mobile retail locations in January. The Play Store will continue to carry the Nexus 4.
For those who will inevitably ask, the $150 price difference between purchasing the phone directly from the Play Store versus through T-Mobile is due to Google partially subsidizing devices sold through the Play Store in an effort to increase adoption. It’s no secret that Google’s big revenue source is their search engine and the ads that tag along with them, so Google does everything it can to get internet access everywhere (Google Fiber, anyone?) with minimal cost to the consumer. T-Mobile has no equivalent means to recuperate the subsidy when the device is purchased off-contract.
Of course, it’s naive to assume that if T-Mobile will soon be receiving more Nexus 4 stock that they’ll be the only ones receiving a shipment. Google will also likely receive a large shipment to help fill some of the Play Store backorders, and with any modicum of luck, maybe the scary red “SOLD OUT” text will finally go away for a little while. If that happens, it’ll probably only be a short coffee break for the status indicator, but any opportunity to purchase this high-demand, short-supply device is a good one.
Is anyone out there still waiting for a chance to order their Nexus 4? If so, are you willing to give an extra $150 to T-Mobile for a better (and quicker) chance at receiving one, or do you have the patience of a saint?