AT&T launches GoPhone, a new prepaid smartphone plan with a bigger wallet than data appetite

AT&T announced a new prepaid option for customers who prefer the monthly savings and freedom associated with not being tied to a contract. Available starting Sunday, October 7, 2012, the new prepaid GoPhone option is available for $65 per month and includes unlimited talk and text with 1 GB of data. This is reported as a $10 savings over previous offerings and is considerably cheaper than the equivalent postpaid option (which starts at $69.99 per month without a data plan).

“As more of our prepaid customers choose smartphones, we wanted to offer them a rate plan that meets their needs while still being an excellent value,” said Judy Cavalieri, vice president – Voice and Prepaid Products, AT&T.  “We’re excited to offer this new option to our growing base of smartphone customers to give them a better smartphone experience while keeping their budget in check.”

It’s not the cheapest option and doesn’t provide the best package for the price – in fact, it’s one of the most expensive offerings out there. Other prepaid smartphone plans start around $45-50 and include a higher data limit. Even Straight Talk, which runs on top of the AT&T (or T-Mobile) network, is $45 and includes unlimited talk and text with 2 GB of data*. That’s $15 cheaper for an extra gigabyte of data. Still, if being directly on AT&T’s network is important to you, the savings are there… they’re just harder to find.

Will any of you be switching to AT&T’s new GoPhone offering, or are the lower rates from other prepaid providers more enticing?

*: Although marketed as “unlimited” data and not thoroughly documented, the general consensus is that Straight Talk’s offering includes 2 GB of high-speed 4G data before 2G throttling occurs.

Full Press Release:

Beginning Oct. 7, AT&T* GoPhone® smartphone customers will have a new rate plan option.  The new Monthly Unlimited Plan with Data offers unlimited talk and text, with 1 GB of data for $65 per month.  Unlimited text messaging to Mexico, Canada and over 100 other countries is also included.

This new plan is specially designed for smartphone users, and saves them $10 per month compared to previously available options.

The $50 monthly plan with unlimited talk and text and the $25 monthly plan with 250 minutes and unlimited nationwide text with optional data packages will continue to be available to smartphone customers.

Launching in conjunction with this new smartphone rate plan is AT&T GoPhone’s newest Android device, AT&T Fusion™ 2, which lets customers enjoy the convenience of a smartphone with email, apps and web access for only $99.

“As more of our prepaid customers choose smartphones, we wanted to offer them a rate plan that meets their needs while still being an excellent value,” said Judy Cavalieri, vice president – Voice and Prepaid Products, AT&T.  “We’re excited to offer this new option to our growing base of smartphone customers to give them a better smartphone experience while keeping their budget in check.”

AT&T operates the nation’s largest Wi-Fi network** including more than 30,000 AT&T Wi-Fi Hot Spots at popular restaurants, hotels, bookstores and retailers, and provides access to more than 220,000 hotspots globally through roaming agreements.  Most AT&T smartphone customers, including Fusion 2 customers, get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn’t count against customers’ monthly wireless data plans.

More information on AT&T GoPhone prepaid rate plans can be found at http://www.att.com/shop/wireless/plans/prepaidplans.html.

via AT&T Launches New, Affordable Prepaid Smartphone Rate Plan | AT&T.

I’m just one guy on the internet who’s come about this knowledge of prepaid phone plans from various sources and become empassioned enough about it that I feel like it should be shared with everyone in one easy to find place. It is my goal to provide you with the information and the tools you need to make an informed decision in the easiest way possible. IF you find my information helpful and you make the switch to a prepaid phone plan, I do have referral links which throw a monetary kickback in my direction if you sign up, and I’d appreciate if you use them – but if you don’t, that’s fine too. My goal is education, not monetization. There are no lies, no marketing spin, no abstractions of the truth, and no fine print to be found here.

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About Aaron Burke

I’m just one guy on the internet who’s come about this knowledge of prepaid phone plans from various sources and become empassioned enough about it that I feel like it should be shared with everyone in one easy to find place. It is my goal to provide you with the information and the tools you need to make an informed decision in the easiest way possible. IF you find my information helpful and you make the switch to a prepaid phone plan, I do have referral links which throw a monetary kickback in my direction if you sign up, and I’d appreciate if you use them – but if you don’t, that’s fine too. My goal is education, not monetization. There are no lies, no marketing spin, no abstractions of the truth, and no fine print to be found here.
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